London · Social, Content & Campaigns
Your frontage isn't
your window any more.
It's your Instagram. Before anyone walks through your door, they've already decided on your page. We build that page and run it properly — strategy, shoots, posting and reporting, fully handled.
Why it matters
A customer finds you, taps your page, and decides in about four seconds. That moment is the whole job.
It doesn't matter how many people saw your last post. It matters what someone finds the second they land on your page — whether it looks alive, whether the food or the room looks worth leaving the house for, whether anyone has posted this month.
We don't chase trends for the sake of it and we don't count likes. Every post quietly points one more person toward walking through your door.
What we do
Three rooms we know
better than anyone.
Restaurants & Cafés
Appetite-first food content shot on site, timed to the weekend demand that actually fills tables. A steady drumbeat rather than occasional posts — hero dishes, the room, the regulars, the moments worth catching mid-service.
Salons & Beauty
Transformations, treatment features and service content built around the formats that travel. Plus creator strategy — casting the right local faces and briefing them properly, instead of renting reach from whoever has the biggest following.
Events & Activations
From a one-day pop-up to a multi-site seasonal campaign. We plan the teaser-to-event-to-round-up rollout, capture it live on the day, and turn a single afternoon into reach that outlasts it.
Selected work
Four projects,
four different problems.
Tap any clip to play it.
Brunch, impossible to scroll past
Maple Café needed a steady drumbeat of content rather than occasional posts. We built an appetite-first food video engine timed to peak weekend demand and set to trending audios, shooting and editing everything in-house to hold a single, consistent aesthetic.
+30%Instagram engagement while it ranThe right faces, the right trends
For Yuzu, a London hair salon: rather than renting reach from whoever had the biggest following, this was built research-first — finding local creators who genuinely matched the brand's aesthetic, then briefing them into trend-led, platform-native formats instead of one-off sponsored posts. Content that performed because it looked native to the feed it lived in, not because it was paid for.
A salon, turned cultural destination
Conceived end to end: a one-day summer pop-up that had nothing to do with haircuts on the surface — DJs, flash tattoos, a tooth-gem stall — built to draw in the creative crowd the brand actually wanted, rather than the people already walking past. The afternoon was the hook; the layered social coverage afterwards turned it into reach that outlasted the day.
Christmas, at scale
A seasonal campaign running across four UK retail destinations at once — Hammersmith Broadway, Angel Central, Lion Yard in Colchester and the Ashley Centre in Epsom. Everything from briefing costumed talent to sequencing the teaser-to-event-to-round-up rollout, with fast-turnaround content captured live on the day to keep footfall and trade moving for the centres and their tenants.
4UK retail destinations, simultaneouslyHow we work
A system, not a scramble.
Here's the rhythm your page runs on — week in, week out, month after month. Nothing lands back on your plate.
Strategy session
We sit down, learn your business inside out, and agree exactly what we're building toward.
The monthly plan
Content mapped out ahead of time — themes, dishes, the moments worth capturing — so nothing's left to the last minute.
Content shoots
Regular on-site shoots keeping your feed full of real, current photography and video. Never recycled stock.
Consistent posting
Showing up on schedule across feed, stories and reels, so your page never goes quiet.
Eyes on the page
Replying to comments and DMs, watching what's landing, catching the moments worth jumping on as they happen.
Reporting & refining
A clear monthly look at what worked and what we're adjusting next. No vanity metrics, no mystery.
Pricing
Great social shouldn't
cost thousands.
Built for the independents who were priced out of it. Start where it makes sense, grow when you're ready. No lock-in, cancel any time.
The essentials, done properly.
- A strategy foundation built around your business
- A monthly content shoot
- Consistent, planned posting
- A monthly look at how it's landing
Momentum, month on month.
- Everything in Starter
- A higher volume of content
- Stories & reels in the mix
- Staying active with your community
Your page, fully handled.
- Everything in Growth
- Our highest content volume
- Hands-on community management
- Ongoing research & strategy
Shape it to fit
Not sure which fits? We'll build a plan around exactly what your business needs — start with a tier, add what matters, leave the rest.
The studio
Small on purpose.
No account managers, no templates recycled across ten other places. You deal directly with the people doing the work.
Sundas Noor Aslam
Creative and content strategist with around five years across agencies, brands and independent businesses. Background in short-form video and brand storytelling — directing live multi-site activations, briefing creators, and shooting and editing in-house to hold a single consistent aesthetic.
The business side
Someone on the commercial end from day one — scoping the work, running the account, and reporting on what it's actually doing for the business. Reach, footfall and covers, read properly, so each round is sharper than the last.
Let's talk
Let's fill those tables.
Start with one month and see what changes. No lock-in, no agency retainer — just your page, finally working. Email us and we'll set up a quick 15-minute chat. No pressure, no obligation.
hello@frontagesocial.com